In recent years, with the continuous improvement of the living standard of the residents and the change of consumption concepts, the annual sales and sales volume of blankets have shown a steady growth trend. This growth not only reflects the strong market demand, but also highlights the important position of blanket products in home life.
Blankets are a commonly used bedding product with warmth-keeping function, and are thinner and lighter than quilts. Its raw materials are mostly made of animal fibers or chemical fibers, and some are made of animal fibers mixed with chemical fibers. Blankets have abundant plush on both sides, the surface has abundant plush, with warmth-keeping properties of woolen fabrics for bedding, can also be used as bedspreads, wall blankets and other decorative items.
At present, the supply side of the blanket industry is undergoing a profound adjustment and optimization. In this process, the conventional fiber polyester blanket market has shown a significant trend of concentration, with market share increasingly focusing on enterprises with large-scale production capacity and brand influence, which have further consolidated and expanded the market share of their traditional blanket products through technological innovation, cost control and market expansion.
At the same time, with the continuous upgrading and diversification of consumer demand, the market is increasingly eager for new functional and decorative blanket products. These products not only focus on the basic functions of warmth and comfort, but also carry out in-depth excavation and innovation in the aspects of environmental protection, health, fashion and personalization, so as to satisfy the growing pursuit of high-quality life by consumers.
Shaoxing is a large textile city, has a unique textile resource advantage. And zhejiang ningbo, yiwu and other foreign trade city, a lot of textile related or pure textile warm products orders also accelerate the influx of shaoxing enterprise.
“This year’s export volume is 50% higher than last year.” Located in Shaoxing Keqiao Shaoxing City Haiyuan Knitting & Textile Co., Ltd. focuses on exporting blankets, pillows, airline blankets, bed four-piece sets and other types of new products, 95% of the products are sold to Europe and the United States large super group, the company’s general manager Lizzy interview said bluntly, “the light of the two days will be sent dozens of containers of cargo containers.”
Lizzy explained that the company has sold the most blankets of all the goods it has exported this year, exporting more than 30 million blankets so far this year.
