SHAOXING CITY HAIYUAN KNITTING AND TEXTILE CO. LTD: Leading Blanket Exporting Company
Deep plowing in blankets for more than 20 years, with a concentrated shareholding structure. The company is a leading company in the blanket industry. Founded in 2003, the company specializes in the production and sales of various types of blankets.
According to the statistical data of China Woolen Textile Industry Association, in the past three years, the company’s woolen carpet products have been ranked among the top ten in the competitiveness of enterprises in China’s textile and garment industry organized by China Textile Industry Federation.
Haiyuan Textiles is not only responsible for the research and development, production and sales of blanket products, but also experienced in the design of bedding products such as suites, quilt cores, promotional gift blankets and baby blankets.
Blanket products as the core, with ODM/OEM as the main model
Blanket revenue accounted for over 96% of the company’s core business. The company sells products including blankets, bedding & home textile products and other products.Blanket revenue accounted for over 96% from 2019 to 2023. In terms of growth rate, the CAGR of blanket and bedding is -1.11%/ 0.37% from 2019 to 2023, respectively.
The company’s share of foreign sales in total revenue continues to grow, from 85.22% in 2019 to 91.04% in 2023. In the overseas market, the company focuses on high gram weight blankets, the products are mainly sold to West Asia and Africa region, the low gram weight blanket orders in Europe and the United States for the off-season supplement to equalize the capacity of the off-peak season.The revenue share of West Asia and Africa region will remain more than 65% from 2017 to 2019. The blanket retail terminals in the Middle East market are mostly traditional markets with weak brands, so the company mainly focuses on the to B mode to open up the market through local strong dealers. At the same time, the company insists on brand management, and has a certain brand reputation in the export local market.
