At present, China’s blanket production is very large, with an annual production capacity of 1 million tons, but the overall technical content is low, the rate of similarity of products is high, and the production capacity is seriously overcapacity, which can be said to be rough production, high energy consumption, heavy pollution, low efficiency, and the energy consumption per unit of gross domestic product (GDP) is obviously higher than the national average level. To completely transform this status quo, we must further strengthen the “science and technology is the first productivity, talent is the first resource, independent innovation is the first power” consciousness, give full play to the enthusiasm and creativity of scientific and technological talent, take the shortcut of the Alliance of Industry, University and Research, willing to increase investment in research and development, dare to make risky investments, and further accelerate the pace of product upgrading and upgrading to truly achieve the research and development of a generation, a generation of reserves, the use of a generation. We will be able to develop one generation, reserve one generation, and utilize one generation. The formation of enterprises with distinctive talent, technology advantages, as soon as possible to talent, technology advantages into product advantages, product advantages into market advantages, economic advantages. From maintaining the advantages of traditional raw materials, continuous research and development of new material applications; break the traditional process, innovative process methods; constantly adopting new technologies, increase industry energy saving and emission reduction in three aspects to enhance the overall level of the industry.
Under the trend of serious product homogenization, to enhance the corporate brand, the formation of brand advantages is to enhance the core competitiveness of enterprises. Through the establishment of quality, innovation, rapid response and social responsibility of the four-in-one market integrity mentioning the center, enhance the international competitiveness of products, thereby enhancing the international competitiveness of the industry. The core of the brand lies in innovation and stable product quality. Only the continuous introduction of high-tech products it, in order to attract attention, and gradually form their own brand. At the same time, stable product quality, nature will be in the minds of consumers in the new city good image, the formation of the brand concept. In addition, high-quality service is also an essential part of the brand process, the formation of the product image of the enterprise has a great role in promoting.
China’s blanket industry exists a kind of unorganized competition situation. Due to the formation of different enterprises, the cost is also different, the price has become the main means of competition, as long as the price is low, the product is good to sell, guiding the enterprise to the direction of low-cost development, counterfeit and substandard products come into being, and is very best-selling, which seriously affects the development of the whole industry. The core of the market economy is competition, competition forces enterprises to constantly develop new products, only the production of marketable products to meet market demand, in order to promote enterprises to a higher level of development. Industry self-regulation is the industry’s healthy and sustainable development of the guarantee, only the industry’s sustained and healthy development, the industry’s enterprises can survive and develop.
